Cold water therapy has exploded in popularity — and not just for physical recovery. From athletes to busy parents, to executives, people are using cold plunges to sharpen focus, reduce stress, and build daily resilience. Now, one company is taking that movement into the future.
Meet SnowCap: the world’s first thermoelectric ice bath, developed by U.S / Australian wellness tech company Clearwater Wellness.
SnowCap cools to 35°F (and heats to 104°F) with no ice, no plumbing, and almost no noise. In just a few weeks, the company raised over $700,000 in pre-sales on Indieogogo, making it one of the most successful early-stage wellness hardware launches in crowdfunding history.
Behind Clearwater is a diverse founding team with experience in medicine, engineering, elite sport, and brand building:
Dr. Matthew Guest, a medical doctor focused on integrative wellness
Max Chapman, a Silicon Valley engineer and sustainable tech innovator
Antoni Kindler, Olympian and serial entrepreneur
Laynton Allan, Shark Tank-backed founder and brand strategist
“Cold water therapy isn’t just about muscles — it’s about the mind,” said Dr. Matthew Guest. “We’re seeing huge benefits in mental clarity, stress reduction, sleep quality, and emotional resilience. SnowCap is designed to make those benefits accessible — no matter your background or routine.”
The SnowCap is more than just a tub. It’s a sleek, connected system that brings professional-grade cold and hot water therapy into any home:
– Patent-pending thermoelectric cooling — energy-efficient, silent, and ice-free
– Temperature control from 35°F to 104°F
– App-connected routines supporting breathwork, recovery, and habit-building
– A design-first approach that looks at home in any gym, studio, or backyard
“Our goal was to create something that felt effortless,” said Max Chapman. “No ice, no noise, no setup. Just cold water on demand — with a focus on sustainability, simplicity, and smart tech.”
As cold therapy becomes a cornerstone of modern wellness, SnowCap is elevating the experience. Whether used to speed up recovery, calm the mind, or build grit, it’s a daily ritual designed for modern life.
“Cold is no longer about punishment — it’s about performance,” said Laynton Allan. “People want tools that help them show up better in their lives, and SnowCap is exactly that.”
“We didn’t just want a cold tub,” added Antoni Kindler. “We wanted something you’d be proud to use and proud to own — the kind of product that earns its place in your routine.”
With global shipping set for later this year, Clearwater is now preparing for a U.S. launch, influencer and athlete partnerships, and a global content campaign bringing cold water challenges to iconic locations around the world.
About Clearwater Wellness
Clearwater Wellness is a U.S / Australian-based wellness technology company designing next-generation recovery tools that help people build resilience, boost energy, and take control of their mental and physical health. Its flagship product, the SnowCap, blends science, sustainability, and design into a beautiful new standard for cold and hot water immersion.
Website: www.clearwatericebaths.com
Media Contact: Laynton Allan, CEO — [email protected]
Media ContactCompany Name: Clearwater Wellness CoContact Person: LayntonEmail: Send EmailPhone: +61 439365076Country: United StatesWebsite: https://clearwatericebaths.com/
