Cartea Ramadan Campaign: Integrating “Content × Commerce × Charity” to Precisely Reach Over 60,000 Potential Car Buyers in Collaboration with Automotive Brands and Dealers

In March 2025, as Muslim users worldwide welcomed the holy month of Ramadan, Cartea, the automotive media platform, launched a special campaign titled “Cartea Celebrates Ramadan with You” in partnership with multiple car manufacturers and dealerships. Centered around a tri-fold operational model of “Content × Commerce × Charity”, the campaign featured online car purchase subsidies, offline charity meal distributions, and Ramadan-themed cultural content. By using content as a carrier, Cartea connected user needs, festive emotions, and social values—organically integrating festive culture with automotive marketing to enhance the market influence and brand goodwill of automotive partners.

Leveraging its media influence and user traffic, Cartea collaborated with numerous dealerships to launch a three-week “Ramadan Exclusive Car Purchase Subsidy Campaign” during the holy month.

• Total campaign exposure reached 13 million+, with 60,000+ participating users.
• The highest reward for a participant was AED 35,000.

By deeply integrating festive scenarios with purchasing needs, the platform not only enhanced the car-buying experience during Ramadan but also created a sense of ritual and user engagement. By closely matching “Ramadan benefits” with users’ purchasing interests, Cartea built a new festive marketing channel for brands, dealers, and customers alike.

In the spirit of charity and unity during Ramadan, the Cartea team visited cities like Dubai in the UAE to distribute “Ramadan Care Meal Packs” to frontline workers including drivers, mechanics, and delivery vehicle owners. Over 200 meal packs were distributed, covering dozens of service stations and transport hubs.

“Work intensity doesn’t decrease during Ramadan. This small gesture means a lot to us.” — Khalid, a car technician from Dubai, shared.

This heartfelt offline initiative not only strengthened trust in the platform and its partners but also helped build a warm, compassionate brand image. Influencers on social media platforms like TikTok and Instagram actively shared and promoted the campaign.

To complement the festive season, Cartea also released Ramadan-themed content such as the “Ramadan Car Purchase Guide” and “Ramadan Travel Guide”, providing users with helpful insights for their purchasing decisions and travel plans. This further increased user engagement and positive word-of-mouth.

As an automotive media platform rooted in the Middle East, Cartea remains committed to blending content with culture and integrating commerce with compassion. During Ramadan—a month that symbolizes faith and solidarity—we focus not only on industry trends, but also on every real individual hustling between the wheels, striving to create new value.

Looking ahead, we will continue to work hand in hand with our partners to leverage our platform’s content and resource advantages, driving the digital transformation of the Middle East auto ecosystem while infusing the industry with cultural depth and humanistic values.

About Cartea

Cartea is an automotive media service platform dedicated to the Middle East market. It offers the region’s most comprehensive vehicle database, purchase guides, the latest car news, and an open community. Cartea deeply connects and serves both B2B automotive enterprises and dealerships, as well as individual car buyers and users.

For the latest listings and detailed information on car prices in Saudi Arabia, visit Cartea.

Media Contact
Company Name: CARTEA TECHNOLOGY – FZCO
Contact Person: Media Relations
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Address:Al Fattan Plaza #810
City: Dubai Internet City
Country: United Arab Emirates
Website: https://ksa.icartea.com/en